A live case study to show how to cut through
the information and technology clutter
In modern day technological driven entire world information and facts about anything could be observed over the internet and using the fairly new format of information distribution know as Wiki, it's less of a challenge and more quickly than ever prior to. But such as the past strategies of data Wiki has each is advantages and drawbacks.

Wikipedia is usually a public encyclopedia written from the community for the local community. Any additional edits are authorized by anonymous or registered users based over the level of security set with the unique creator of the article. But on account of this, Wiki articles are effortlessly vandalized by malicious end users. To counter this influence many members within the community have created it their target to stop these vandals within their personal no cost time for you to ensure the remainder of the neighborhood in order to receive factual data of what they can be wanting for.

You will find hundreds of thousands of Wiki users throughout the entire world to lead or vandalize the new kind of details distribution. Due to this, Wikipedia is open up matter for discussion amongst critics for explanation that anything at all in Wikipedia cannot be valued as a reliable resource of data because everyone like anonymous people can put in false, derogatory, along with other forms of vandalism which Wikipedia has acknowledged and defined in their very own web page.

But even so folks all over the globe are even now working with Wikipedia even with the criticism. Studying from their previous flaws Wikipedia has put up countermeasures to stop accessoire of vandalism as well as the group of Wikipedia users personally donating their time to build job forces with other customers to stop, determine, track down and punish consumers with malicious intents who vandalize articles or blog posts for their own amusement.

Even while using shortcomings persons all over the entire world are nevertheless using Wikipedia as amongst their major resource of data to no matter what they should discover anything about. In the event you type a candidate for your Presidential Election in the search motor for example Yahoo or Google a Wikipedia document with regards to the candidate might be certainly one of the backlinks while in the front web page. Even with each of the criticisms Wikipedia has received, Wikipedia has won several awards from several prestigious award capabilities that relate into the world wide web such as the Golden Nica as well as the Judge's Webby Award.

And also with its thousands and thousands of consumers, the neighborhood of Wiki customers is growing at an alarming rate with much more than fifty percent of America's online consumers having applied Wikipedia and it's continually growing. And with its soaring attractiveness people today all over the world are creating their particular Wikis containing info that they desire to distribute out to the globe such as tv exhibits, hobbies together with other subjects of curiosity. And generating these websites are simple on account of the GNU license, persons are authorized to use coding for free provided that they don't produce a gain along with the manifeste code. And with Wiki gaining more and more acceptance, it's only make a difference of time that private Wiki pages about the consumers become the new FaceBook or MySpace through which it should formally dominate the world wide web.

It is a wiki world after all – well nearly

Much of our work recently has been on developing blogging tools for use in the corporate environment; to date we have had very little interest in Wiki’s.

But that would appear to be changing.

We recently were pitching for some new business to a new client and based on prior discussions thought that a number of solutions to their communication problems could be solved by a creative application of blogging software. As part of our proposal we also demonstrated a wiki and how that might be valuable. We concluded by showing them what RSS is and how once again that could ease some of their problems.

And do you know which element of all this grabbed their attention the most?


Which coincides with the volume of postings on wiki’s over the last few weeks in and around the blogosphere. There is definitely movement afoot e.g.

Seth Godin

Business Week

Amy at Contentious

And finally A Penny For has recently created a wiki to capture business blogs

Now I know there are many more references, but hey the list would be just too long.

Clearly the Wiki is in its nascent and having started myself to use them more and more I can see why:

- They are immediate; all readers see the latest communication
- It is so easy to do; particularly with the increasing adoption of WYSIWYG editors thereby removing the need to use html code for text formatting

- Any errors are easily resolved; as a record of all changes are kept it is so easy to roll back to the previous correct version

- All contributors are visible; which makes it so much easier to see if everyone is pulling their weight on a project

- Email volume plummets; at last a viable tool to remove the unnecessary deluge of cc. emails and large attachments – even better when you set up RSS feeds in the wiki!

If you haven’t used a wiki because it might look a bit scary – real time editing on a web page can be a bit daunting, I know that’s how I felt at first – ease yourself in have a play over at Wikipedia there is bound to be something there that you can contribute to!

And if you want to start using a wiki in the corporate environment let us know and we would be delighted to help.


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About us

We run a marketing & technology consulting business that helps smaller companies in the UK.

A lot of our work is now centring on using social software technology to reduce information problems in business. So this blog is designed to share our knowledge and first hand experience.

If you are interested in developing an enterprise social software strategy and setting up an easy-to-maintain weblog for your business, Infosential is the company who can help.

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