Once upon a time, Orange were different - they had one of the most innovative brand identities ever seen, and they made a point of being different when there was little or nothing to choose between the existing two incumbent mobile networks (remember children, once upon a time there was no such thing as a […]
Archive for the 'General' Category
Andrew Gowers, the man leading a wide-ranging review into the
UK’s intellectual property legislation, has vowed to address the issue
of companies abusing the patent system.
Speaking at a seminar in London on Thursday, Gowers acknowledged that there are concerns that the present system may hamper competition.
“There is an accusation of a rise of […]
A controversial deal on the future of the .com domain has been approved by the net’s overseeing body.
[BBC News | Business]
Via the Unofficial Apple Weblog, I came across an interesting /
mad (delete as applicable) art installation from the Universitat der
Kunste Berlin, which suggests using a cross between a Mac Mini, LCD
projector and a limpet mine to liven up journeys on the Berlin Metro:
Parasite is an independant projection-system that can be attached to […]
Inside Knowledge points out that good ideas tend to find their own spaces:
If you think that your organisation does not use blogs or wikis, then you may need to think again. Just as instant messaging appeared informally a few years ago, blogs and wikis are appearing as skunkworks projects across a large number of organisations.
Flickr is one of the cleverest uses of tagging that I’ve seen -
particularly now there’s a whole new “interesting” category, which
aggregates a whole series of parameters such as number of views, number
of comments and so on to identify the most “interesting” shots that have
Courtesy of Escapable Logic comes the sanest piece of advice I’ve read since last Thursday (it’s actually referring to the sniper that had Washington DC running scared three years ago, but it’s just as applicable to London):
Do the Maths
The D.C. sniper has an entire region hunkered down.
What are the odds any individual person in the […]
The Parents Television Council is a peculiarly American creature
that we Europeans can’t really understand, Europe being home to Italian
TV and all.
I’m sure that the Worst TV Clips Of The Week section of their website was intended as a sober warning of all things shocking (at least to easily-offended American eyes), but the net […]
The title sort of suggested itself…
(via 37 Signals)
Can anyone point us in the right direction for some examples of
companies/brands that are using blogs as marketing /communication tools?
They don’t have to be big brands or big companies, we are just looking for some examples of creative companies/brands embracing this new communication medium.
Thanks in anticipation.
Seth Godin posted some stuff this week on the job interview process see here here and here.
Seth raises the point that the really exciting jobs are in smaller companies and that the normal approach to recruiting/finding a job is broken in the current climate.
Well, if the single-most-important thing a business can do is hire amazing […]
First we had blogs, simple.
Then we had B-blogs.
And for some a klog.
We now have plogs.
Frank Patrick’s Focused Performance Weblog
If the “blog” is to go mainstream so that my granny understands it and uses it, then we surely need a better name.
Maybe a competition on finding a new name is needed, a bit like Amy at […]
How to get more eyeballs
By this stage you are sold on the blog idea and you have managed to
get yourself some software and you are about to unleash your rants, your
raves, and your ramblings onto the unsuspecting world…right?…wrong!
Stop, do not write anything…until you have read the following words of advice from blogging wordsmiths […]
We are technology consultants who help organisations in the UK and further afield.
A lot of our work has involved social software technology to reduce information problems in business. So this blog is designed to share our knowledge and first hand experience.
Here are a few of the things we’ve done recently:
enabled an FMCG manufacturer to monitor […]
I have over 10 years senior sales & marketing experience gained in blue chip FMCG companies in the UK with Whitbread, United Biscuits & O2.
I’ve gained extensive experience of all retail markets, with particular understanding of the UK multiple grocers - over this time I’ve managed sales & marketing teams in wholesale, cash […]
I make things happen.
Which is a quick way of saying that I’ve got a wide range of business and technical skills to bring to the table, as well as structured methodology experience, and an ability to translate what techies say to accountants and vice-versa. I’m able to talk to customers about technical wizardry without scaring […]