Archive for the 'Wikis' Category

In today's world of online marketing, the Wiki has become a powerful tool for rapidly and inexpensively creating brand or company awareness. Wiki (The term "Wiki" is a play on the Hawaiian expression "Wiki Wiki" for fast.) sites enable users to write a review or commentary about a subject or product quickly and easily using a standard web browser.

Because additions and changes take place in real time, ideas and commentary can sweep through the online community almost instantaneously, just like a blog, providing a powerful method for reaching thousands of current and future customers, employees, and business partners near simultaneously. And since they are so easy to create and alter, private Wiki sites provide an inexpensive way to communicate and collaborate with employees and business colleagues around the globe. Use the following tips and suggestions when developing a Wiki:

How Do You Create a Wiki?

Wikis are extremely easy to create. They require no special software, HTML background, or programming skill. Users simply type information into a Web browser and click the appropriate button. That's it.

You can create Wikis using a variety of methods. For example, you can post your own topic on a pre-existing site such as Wikispace, which offers free Wiki service with 2G of space, enables you to host an unlimited number of users, and allows readers to add all the messages and edits they want. You can even post Wikis on sites such as or the user developed online encyclopedia Wikipedia ( You can also use your own software to create a Wiki, which you can then post on a Wiki hosting site such as Wikicities.

How Do You Get People to Look at Your Wiki?

There are numerous Wiki search engines, including one called Wikia. Once you sign up to be part of this community you can add your own Wiki to the search engine, which users will use to find topics about you and your products.

What Information Should You Put In A Wiki?

A Wiki is like an encyclopedia entry that every user that visits the page will read and edit.

Therefore you should provide any information you think people want to know about your company or your products. You could develop a Wiki about a single product or technology. For example, you could create one revolving around Radio Frequency

Identification (RFID) printers, and ask users to post messages and commentary about the features and products they like best. The information you gain will provide you with valuable information you can use for sales and marketing efforts.

Wikis and RSS in business

Tuesday, August 9th, 2005

Two pieces from Information Week worth a look:
Order From Chaos Via RSS
How To Use Wikis For Business

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(Even more) things you can do with RSS

Tuesday, July 5th, 2005

Here’s a long (and continually expanding) list of things you can do with RSS.
It’s a wiki page, so it can be expanded as more and more people have more and more idea - and naturally there’s an RSS feed.

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Yet more electronics in my pocket

Monday, June 13th, 2005

This time, it’s a Blackberry - and this is my first attempt at a blog posting from the built-in browser.
First impressions are that it’s a bit of a faff, caused mainly by the lack of a mobile stylesheet for the blog engine - which results in rather a lot of scrolling and clicking. But […]

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Tiddlywiki, redux

Wednesday, February 23rd, 2005

I’ve mentioned Tiddlywiki in the past - put (not so) simply, it’s a self-contained wiki that doesn’t need any server or database backend. Which is a complicated way of saying that you can create a Tiddlywiki and send it via email as an attachment, so that the recipient can read it without needing […]

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Uses for wiki, part X+1 of Y: arranging meetings

Wednesday, February 23rd, 2005

Ever played email tag with a group of people while you’re trying to arrange a meeting? Ever fixed a date and time only to find it’s no good because the most important participant forgot to update their Outlook schedule for that day?
Play tag no more, because a wiki might be the answer. […]

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Uses for wikis, part X of Y: Brainstorming

Wednesday, February 23rd, 2005

One of the key roles in a brainstorming session is the person who’s in charge of writing down the ideas. The central premise of brainstorming is that every idea is captured, no matter how ridiculous it seems at the time - and this normally means someone standing at a whiteboard scribbling furiously.
Which is […]

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The Fake Blogs Wiki

Saturday, February 12th, 2005

With all the recent fuss about fake blogs (and acting on a suggestion from Steve Rubel) we’ve set up a wiki as a ‘clearing house’ for details of blogs that marketing functions would like to have us all think are genuine, but are actually about as real as Piltdown Man.
The wiki is here at […]

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Making Collaboration Work With Weblogs And Wikis

Tuesday, February 8th, 2005

Over at Projects@Work, there’s an article by end-user analyst Cathy Webber about “Making Collaboration Work”, in which she outlines a roadmap for collaborative success with five suggestions for managing that process. It’s a very well-written and cogently-argued piece - well worth reading - but stops short of being too prescriptive about how to […]

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Explaining wikis

Wednesday, February 2nd, 2005

One thing we struggle with on a regular basis is explaining wikis to our clients (particularly potential clients!) If ever there was an application that has an “ah-ha!” moment it’s a wiki. There just seems to be some built-in mental block that we’re either born with or acquire from somewhere that […]

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You’ve got to have a salesman

Thursday, January 27th, 2005

Having been back in corporate world for the last few months what became rapidly apparent when introducing social tools such as blogs or wikis, is the need to include a “salesman” in your team.
Not a “salesman” as in the archetypal mondeo driving, ginster pie eating, crimpolene attired, Bobby Charlton coiffed character that Alan Partridge loves […]

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A very clever wiki

Monday, October 4th, 2004

Here’s one of those ideas that has you slapping your head and exclaiming “why didn’t I think of that?”

TiddlyWiki is a “reusable non-linear personal web notebook”, which is a rather long-winded way of saying it’s a standalone wiki. That’s right - you read that correctly. It’s a wiki-in-a-file - there’s no server […]

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Wikis in the wild

Friday, September 17th, 2004

Via Ross Mayfield, here’s an interesting article in the Toronto Globe and Mail about the use of wikis in the wild…

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A blank canvas is too confusing

Sunday, July 4th, 2004

As we are currently implementing a number of projects currently using weblogs and wiki’s in corporate environments, the following article on Frank Carvers Weblog caught my attention, particularly the following comment:
Trust me, if you want people to contribute on a Wiki, give them a real blank page and actively encourage posting by making it as […]

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It’s becoming a Bliki world

Wednesday, June 16th, 2004

Last week I posted about how with a new client they went straight past the blog stuff and it was the wiki that caught their attention.
Well it’s happened again, and whilst a blog will fulfill some of this particular clients requirements, its the wiki once again that was the star of the show.
Which got me […]

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It is a wiki world after all ? well nearly

Tuesday, June 8th, 2004

Much of our work recently has been on developing blogging tools for use in the corporate environment; to date we have had very little interest in Wiki?s.
But that would appear to be changing.
We recently were pitching for some new business to a new client and based on prior discussions thought that a number of solutions […]

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